Here’s a bold statement: Denny Hamlin might not be the fan favorite, but he’s undeniably the brightest star in NASCAR today—and it’s not even a close call. But here’s where it gets controversial... While some fans might debate his popularity, veteran crew chief and broadcaster Steve Letarte argues that Hamlin’s stardom transcends likability, and here’s why.
Letarte, speaking on NASCAR Inside the Race after Hamlin’s sixth win of the season at Las Vegas, made it crystal clear: “We talk a lot about stars and star power, but Hamlin isn’t just a driver—he’s a phenomenon.” Letarte emphasizes that Hamlin’s success isn’t just about his on-track achievements, though those are impressive. With 60 career wins, including three Daytona 500 victories, Hamlin is a force to be reckoned with. But what truly sets him apart?
And this is the part most people miss... It’s not just his racing prowess or his co-ownership of 23XI Racing with basketball legend Michael Jordan. It’s not even his podcast or his flashy firesuit featuring Jordan’s iconic Jumpman logo. According to Letarte, Hamlin’s stardom boils down to one thing: “He’s the best at what he should be the best at—being a race car driver.” Letarte adds, “It’s hard to be a star if you’re just okay. Hamlin has the ‘it’ factor—he’s unapologetically himself, whether he’s flying in private jets or partnering with one of the biggest names in sports.”
Now, let’s address the elephant in the room: Hamlin’s polarizing personality. Boldly put, fans either love him or love to hate him. Letarte admits, “I’m okay that fans don’t like him. He’s polarizing, and that’s exactly what NASCAR needs. He evokes emotion—whether it’s admiration or frustration—and that’s what makes him a star.”
As Hamlin celebrates his 21st year in the NASCAR Cup Series, he’s still chasing his biggest goal: a Cup championship. With his current momentum, this could be his year. But whether he clinches the title or not, one thing is certain: Denny Hamlin is everywhere—on the track, in the headlines, and in the hearts (or under the skin) of fans.
Here’s a thought-provoking question for you: Does stardom in NASCAR require fan adoration, or is it enough to be the best at what you do, even if it divides opinions? Let us know in the comments—we’d love to hear your take!
